Overview

IAB Europe (International Advertising Bureau) is a European-level association focused on digital marketing and, more generally, the entire advertising ecosystem. You can find general details and the mission on the official website.

"Transparent & Consent Framework" is the framework that includes the various parts defined in these policies. It aims to help all parties in the digital advertising chain comply with the EU's General Data Protection Regulation (GDPR) and the ePrivacy Directive (ePD) when processing personal data and/or accessing and/or storing information on a user's device.